Sheep Inc. Secures £5 Million Series A investment to Transform the Fashion Industry

Sheep Inc., the pioneering fashion brand—co-founded by Edzard van der Wyck & Michael Wessely — renowned for its industry-first carbon-negative supply chain and premium Merino wool garments, has successfully completed its £5 million Series A funding round.

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Positive Luxury report

If you were presented with an opportunity to reduce waste, cost, and risk while simultaneously driving resilience, innovation, and competitive advantage—would you not seize it? In an era of backlash against ESG, regulatory shifts, and economic uncertainty, it has never been more critical for businesses to demonstrate clear returns on sustainability investment.

Positive Luxury, the leading sustainability expert in the luxury industry, has released a new briefing report that outlines a compelling business case for sustainability, revealing 12 key commercial benefits that brands cannot afford to ignore.

Related: Estee Lauder goes solar

We are entering a new era—the climate era. A period of rapid and accelerating climate transformation, with record-breaking temperatures, stronger storms, and ecosystem shifts that will increasingly disrupt our modus operandi. This is a certainty. It comes with risk and opportunity in equal measure. The question is: will you be sufficiently prepared?” asks Amy Nelson-Bennett, CEO of Positive Luxury.

Amy Nelson-Bennet

Key Takeaways from the Report:
Understand the business case for sustainability
Unlock 12 commercial benefits
Calculate your Return on Sustainability Investment (ROSI)
Sustainability as a Competitive Imperative

Businesses face a clear choice in 2025: integrate sustainability as a core strategy or risk falling behind in the race for talent, investment, and consumer trust. To remain competitive, brands must leverage sustainability to drive business growth. The report identifies four key areas where sustainability creates value:

1. Direct Benefits:
Premium pricing power – Sustainability-conscious consumers are willing to pay more for responsible luxury.
Consumer appeal, engagement & loyalty – Strengthening brand trust through sustainable practices.
New revenue streams – Opportunities in circular business models and sustainable innovations.

2. Cost Savings:
Operational efficiencies – Reducing energy, water, and material waste.
Resource & supply chain optimisation – Securing raw materials and ensuring long-term stability.
Regulatory cost reduction – Avoiding fines and penalties by staying ahead of compliance.

3. Indirect Benefits:
Supply chain resilience – Mitigating risk through responsible sourcing and ethical partnerships.
Talent retention – Employees increasingly prioritize working for purpose-driven companies.
Investor confidence – Attracting ESG-conscious investors and long-term capital.

4. Cost of Inaction:
Reputation risks – Greenwashing and unsustainable practices can lead to consumer backlash.
Climate-related resource risks – Scarcity of raw materials and rising operational costs.
Competitive risks – Falling behind more agile, sustainability-focused competitors.

Positive Luxury’s latest briefing provides luxury brands with the insights and tools needed to measure and maximize their sustainability impact. By making informed decisions today, businesses can ensure they thrive in the climate era.For more information, download the full report from 6th March here.

The post Is There a Business Case for Sustainability? New Report Highlights 12 Commercial Benefits of Sustainability Investment appeared first on Green Prophet.